Who Are We?

af·fin·i·ty

noun /əˈfinitē/  affinities, plural A spontaneous or natural liking or sympathy for someone or something - he has an affinity for the music of Berlioz A similarity of characteristics suggesting a relationship, esp. a resemblance in structure between animals, plants, or languages - a building with no affinity to contemporary architectural styles

Thanks, Google, for reminding me of Affinity's vision and purpose.  We work to help clients establish harmony and good vibes with their space (and us!).

On our website, Susan described Affinity this way:

Providing full-service organization consultation and room and space design, we handle projects from small organization solutions to complete lifestyle overhauls. 

~ Live your life - let us sweat the small stuff ~

We are a professional organizing group that focuses on organization & design to create spaces that are more livable and functional.

We focus on creating a sense of harmony and balance in a space through color and design, but also through how the room is organized.  We want it to be efficient and easy to maintain.

We do more than just home & office organization.  We can help you get on track with just about anything:  from meal planning to finances, event planning, training & fitness, and even coaching on healthy living.

We can take a mess and make it less overwhelming.  We can help clients tackle BIG projects that may feel intimidating at first, and assist from start to finish.

We teach the process of creating order, efficiency, and maintenance.

Thanks, Susan, for reminding us who we are.

What do you think we embody as a company?

If we were to put our vision and purpose into one sentence, what would it be?

Uniquely Gifted

Here is what I've seen so far while working with each of you.  Of course, this doesn't mean we have to stick to categories; these are just gifts we've shared to make Affinity what it is so far.

Susan:  Mover and Shaker
You keep us on task, always thinking forward and leading us step by step as we create and launch a sustainable business.

Kalena:  Visionary
You have an eye for what works and what doesn't, creatively yet realistically seeing the meaning and implication behind each business choice.

Rebecca:  Queen of Functionality
You see a space and immediately know what organizational solutions work and where to find them (affordably!).

Dusty:  Creative Director
You develop and build functional and appealing solutions that bridge the gap between organization and design.

Joanna:  The Glue
I bring connectivity within and without because I have a client base, and I'm the one who knows y'all.

In the Nature of Lists...Where Were We Again?

BUSINESS DONE:

• Doing Business As (DBA) Affinity Lifestyle Management Services
• Fees set:  $30/hour, $5 extra per additional consultant, 20% toward ALMS
• Facebook group
• Business bank account

BUSINESS TO DO:

• Creation of standard forms (client contract, receipts, etc.)
• Client database
• Google calendar coordination
• LLC registration

MARKETING DONE:

• Affinitylms.com
• Pinterest
• Twitter
• Debbie hired for logo design

MARKETING TO DO:

• Photo shoot
• Logo completion:
• Business cards
• Polo/T-shirts
• Flyers
• Public Facebook group
• Public blog
• Website completion

PREPARATION DONE:

• Training at our own homes
• Started Michell project in East GR

PREPARATION TO DO:

• Consultant packs (what we take to client sites)
• Follow-up with our own projects - are we completed, or could we use more help?
• Branch into other test clients

At The Starting Gate

As we poke our noses out of the starting gate, eyes wide at the track in front of us, are we eagerly chomping at the bit to start this race?  I find myself hesitant, unmotivated . . . am I going to do this thing?  Or am I going to remain behind the gate, always wondering what it would have felt like to feel the pumping of my legs as I round the track?

A basic, logical assumption takes me to realize that we will lurch out of the gate because . . . well, we already have in a sense.  We've begun to establish an identity, a relationship with our company, a purpose and a feel.  But are we going to run this race well?  That is more of the question at this point.  And I am going to venture a yes!  Because it's a choice.

And this blog is a part of that choice.  I want to make things happen instead of just let them happen.  This blog will serve as a check-up, a training center, a communication piece - or, in simplest of terms, my own accountability to stay on task in getting this business out of the starting gate.

At least once a week, I'll post something.  That's it.
Ready to get running with me?